EarthFair 2022 will be our 31st event! Each year, the EarthFair draws around 50,000 visitors. Produced by volunteers, EarthFair features more than 300 exhibitors, theme areas, a Food Pavilion, a special Children’s Activity Area, four entertainment venues, and the Earth Day Parade.

The citizens of San Diego County have an abiding interest and concern about their environment and quality of life. Every year since 1990 (omitting COVID cancellations in 2020 and 2021), 50,000 to 60,000 visitors have attended the San Diego EarthWorks’ EarthFair in Balboa Park – the world’s largest free annual Earth Day celebration and environmental fair.

    Set among Balboa Park’s Spanish Colonial-style buildings and lush plazas, EarthFair hosts around 300 exhibitors representing a wide range of environmental interests, causes, products and services. Rounding out the Fair are parades, entertainment, food, and hands-on activities for kids. EarthFair is a fun and educational day for the whole family.

Who Attends EarthFair?

EarthFair attendees represent a broad cross-section of the population of San Diego County: men and women, young and old, singles and families. Forty-three percent of attendees are home owners. While most are from San Diego County, almost one-in-10 come from farther away. The majority of visitors have attended more than once over the years.

EarthFair Exhibitors

Our exhibitors represent every type of environmental cause, governmental program and commercial enterprise. Our exhibitor fees are graduated to allow everyone to participate, from the smallest club to the largest corporation.

    It's impossible to list everything you'll find at EarthFair: traditional conservation organizations, wildlife preservation groups, products made from natural and organically grown crops, organic gardening information, alternative energy vehicles, ecotourism opportunities, many alternative and traditional health care products and services, pet adoption services, clean air and clean water products, rainforest preservation groups… the list goes on and on.

What Happens at EarthFair

Of course, our 11 exhibit areas are the main focus of the EarthFair. But you’ll also find:

• Earth Day Parade. The EarthFair hosts The Earth Parade, with kids and families marching, carrying banners, dressing up as endangered species... expressing their commitment to a clean, healthy environment. A Parade sponsorship is available.
   
• Food. Our International Food Courts host an international variety of healthy alternatives to the typical hot dogs and hamburgers available at public events.
   
• Stages. EarthFair hosts 4 stage venues. The Children’s Stage has entertainment by and for kids. The Magic Stage presents interviews with EarthFair participants and music. The Sun and Moon stages feature local musicians. Stage sponsorships are available.

In Good Company

The following is a list of some of the businesses and organizations that have been EarthFair sponsors.

EarthFair Sponsorship

EarthFair could not be sustained without the generous financial support of our sponsors. EarthFair attendance is free, and the fees paid by exhibitors cover only part of the cost of producing the event.

    We provide sponsor acknowledgement at EarthFair, and in pre-event promotions, through the placement of sponsor’s logo and/or name impressions on a variety of print media, banners, and signs.

    The following sections describe the promotions we are able to offer. A key at the bottom of each page indicates the sponsorship levels that will receive recognition in that promotion. Our standard sponsorship package levels are:

In addition to the General Sponsorships, listed below, separate Special Sponsorships are also available for:

Earth Day Parade	Entertainment Stages
Mural Wall Live Art	Cleaner Car Concourse
Cannabis Row Sponsorships - with or without exhibiting

Don't see what you need? We can also craft Special Packages to meet your goals.

General EarthFair Sponsorships

$1,000 Level

• EarthFair Website acknowledgment and hot link
• Logo on Information Kiosks
• Social Media Posts on Facebook, Instagram and Twitter

$2,500 Level

     All items at the $1,000 level, plus:

• Single exhibit space at EarthFair (10' x 10')
• Your logo on 250 volunteer t-shirts
• Logo on Sponsor Panel in Mural Wall

$5,000 Level

     All items at the $1,000 level, plus:

• Double exhibit space at EarthFair (20' x 10')
• Your logo on 250 volunteer t-shirts
• Logo on Sponsor Panel in Mural Wall, and at murals at EarthFair entrances
• Special sponsor recognition at the Children's Activity Area
• Your logo on closing frame of 30-second TV spot run on Cox in April (click to see 2019 spot).

$10,000 Level

     All items at the $5,000 level, plus:

• Special sponsorship signage at all 7 San Diego EarthWorks Information Booths
  
• Sponsor literature distribution at all San Diego EarthWorks Information Booths
• Time slot to present your "green" promotion at the Star Stage
• Live on-stage acknowledgement at all 5 EarthFair stages
• Sponsorship recognition on Earth Day Parade banners and stage announcements

$50,000 Level – Title Sponsorship

     All items at the $10,000 level, plus:

• Your organization name will be included as part of the name of the event in all EarthFair printed materials and signage.
• Sponsorship recognition on all 5 EarthFair stage signs and banners.
• Special press releases acknowledging your sponsorship.

    Please contact us if you have special needs that are not addressed by these programs.

Title Sponsorship

Title Sponsorship of EarthFair is available at the $50,000 level. In addition to all the promotions described here, the event will be recognized as “EarthFair 2020, presented by <your organization>” in all event signage and materials, and in all pre- and post-event promotions and will feature a custom-designed logo. Contact EarthWorks for more information.

Exhibit Space

The best way to present your business or organization’s cause, product or service to the thousands of EarthFair visitors is to have a great exhibit.

    Sponsors at the $2,500 level will receive a 10' x 10' exhibit space; at the $5,000 level, a 10' x 20' exhibit space. Higher levels will receive additional space if desired.

    Sponsors may choose their exhibit space at no additional cost. We will provide the canopies, tables, chairs for your exhibit. Or, we can accommodate your custom exhibit, as illustrated by the Bosch exhibit above.

EarthWorks Website

This website, www.EarthDayWeb.org, is a major resource for EarthFair visitors. In January through April, 2019, the website received 87,343 visits and 218,513 page views (Webalizer 2.23).

    All sponsors are acknowledged on three web pages when they sign up: on the home page navigation sidebar, on the EarthFair Information page, and on the Sponsorship page. Logo size and placement are appropriate to the sponsorship level.

    The sponsor logo/name is linked to the sponsor website for easy click-through access. The links on the EarthFair and Sponsorship pages will remain for nine months following EarthFair.

Five Information Kiosks are strategically placed at the major thoroughfares and entrances at EarthFair. They provide visitors with a map of the fairgrounds, a schedule of events and stage performances, and a list of exhibitors. A large area dedicated to sponsor logos and acknowledgments will provide some of your best visibility at the event.

    Sponsors are acknowledged with the logo size and placement appropriate to the sponsorship level.

EarthFair is produced by more than 300 volunteers. Each volunteer is given a t-shirt that they wear at EarthFair and afterward throughout the year. The t-shirt features a colorful Earth Day logo on the front and sponsor/partner acknowledgements on the back. Everyone who sees them will know that you played a part in making EarthFair happen.

    All sponsors at the $5,000 level and above are acknowledged on the t-shirt back, with the logo size and placement appropriate to the sponsorship level.

Children’s Activity Area

Our Children’s Activity Area hosts a wide variety of hands-on activites for children that educate, entertain and inspire. You’ll also find art projects using found and recycled materials, recycling games, animals, face painting, storytelling, outdoor education, and a host of hands-on activities for children of all ages.

    Sponsorship of this area is provided at the $5,000 level and above. Sponsors will be acknowledged on special signage in the area. If desired, sponsors may choose to have their exhibit space in this area.

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Seven Information San Diego EarthWorks/Information Booths are located in high-traffic areas. Their purpose is to provide aid and information to fair visitors, and to sell San Diego EarthWorks t-shirts and other merchandise.

    Sponsors at the $10,000 and above level will receive special acknowledgement signage at all seven booths, and may place literature for visitors to pick up.

The Mural Wall

For the past 3 years, EarthFair has presented a 200-foot long display wall, consisting of 25 4' x 8' panels. Virtually all visitors passing between the north and south halves of EarthFair pass by the Mural Wall, and it has become a popular feature.

    Various Mural Wall panels feature: new and historical Earth Day artwork; photos of EarthFair volunteers and exhibitors; artists creating new, "live" artwork on-site; environmental artwork and cartoons that visitors can fill in with colored markers.

Special sponsorships for the artists creating "live" art.
Click here for more information.

    One of the panels in the Mural Wall displays the name or logo of EarthFair sponsors at the $2,500 level and above. Size and placement of the name/logo artwork vary, depending on the sponsorship level.

Three additional murals with the name or logo of EarthFair sponsors at the $5,000 level and above are placed at the major pedestrian entrances to EarthFair: at the Cabrillo Bridge on the west, at Park Blvd. and Presidents Way on the southeast, and at Village Place on the northeast.

Special Sponsorships

Cleaner Car Concourse

San Diego has a surprisingly large number of alternative fuel vehicles currently in service – on the road. The Cleaner Car Concourse features a wide variety of these vehicles, from battery-powered sports cars to natural-gas-powered trash trucks. The vehicles are on display for the duration of the fair.

    Sponsorship of the Cleaner Car Concourse is available for $2,500. Sponsor logo or name will be prominently displayed on signage at the Concourse, in addition to website and social media acknowledgments.

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Mural Wall Live Art

San Diego EarthWorks has relationships with a number of artists who have created environmental artworks on a Mural Wall panel at EarthFair and enjoy sharing their creative process with the attendees.

    Sponsorship of the a Mural Wall artist is available for $2,500. Sponsor logo or name will be prominently displayed at the top of the panel.

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Stages

Sponsorship is available for any of the 4 stages at EarthFair:

• The Sky Stage, in the Children's Area, featuring entertainment by and for children.
• The Magic Stage, on El Prado in front of the lily pond, featuring interviews and local musicians throughout the day.
• The Sun Stage, south of Cannabis Row, next to the EarthFair Beer Garden, featuring contemporary rock and jazz plus "green" presentations.
• The Moon Stage, in the Park & Presidents Food Court, featuring local contemporary rock artists.

    The sponsorship level for any of these stages is $2,500. Sponsors will be recognized:

• By live acknowledgments on the stage, between presentations.
• On a banner at that stage with their name and logo (and short promotional message if desired).
• On stage schedule signs, adjacent to the stage.
• On Information Kiosks, distributed throughout EarthFair.
• In the EarthFair Program Guide stage schedule, printed in the Earth Times magazine distributed at EarthFair and throughout San Diego County the month before.
• On our website, with live links to the sponsor's website.

    Stage acknowledgements are also provided for sponsors at the $10,000 and $50,000 level.

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Earth Day Parade

Featuring children, families, animals, and marching bands, the Earth Day Parade assembles in the morning and marchs through EarthFair. The Parade starts at the Natural History Museum and ends at the Children’s Activity Area (total marching time is about 20 minutes). Parade units will be announced from three stages along the route. For more information, please visit EarthParade.org.

    Sponsorship of the Earth Day Parade is available as a separate $2,500 sponsorship. Sponsor logo or name will be prominently displayed on the parade banner, and the sponsor will be acknowledged from the stages, on the EarthFair Info Kiosks, and on volunteer t-shirts.

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Special Promotions

The sponsorship programs shown above meet the requirements of about 90% of our sponsors. However, you may have a project or promotion that requires special arrangements. An example is the above photo of the Clean Fuel Coalition exhibit from 2003 that required a pavilion for 15 separate vendors, plus a turntable for an electric vehicle being given away at the fair. No problem.

    Please contact EarthWorks to discuss your special requirements. We will craft a sponsorship package that meets your needs, and your budget.

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San Diego EarthWorks
858-272-7370
info@EarthDayWeb.org
PO Box 9827 / San Diego CA 92169