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Special April 2017 EarthFair Publication
San Diego Earth Times

April 2016 Issue
About the Magazine

The special April 2017 edition of the San Diego Earth Times provides a premier opportunity to reach an audience with a demonstrated concern for the environment – EarthFair attendees. In addition, advertisers directly show their support for the environment by supporting EarthFair and other San Diego Earth Day activities.

    Now in its 25th year of publication, each issue of SDET contains a wide variety of articles and editorials highlighting issues of concern about our environment, nature and health. In addition, this issue will contain the EarthFair Program Guide, with a map of the Park listing the exhibitors and events planned for the day.

    If you would like a review copy of last year’s issue, please call and we will mail you one. Or, click here to download a PDF copy.

Circulation and Distribution

    The magazine will be distributed for free, with a press run of 30,000 copies. Approximately 25,000 of these will be distributed through local San Diego retail businesses and service organizations 3 weeks prior to EarthFair. The remaining 5,000 will be distributed at EarthFair. Each year, EarthFair draws around 60,000 visitors.


    SDET is printed in “flexy” format (8.1" x 10.7"). The interior pages will be printed on recycled newsprint using soy-based ink. The cover (and certain interior pages) will feature brilliant 4-color artwork.

    A wide variety of ad sizes are available to meet your needs. We can provide custom design and layout services to communicate your message and help maximize reader response. Color and special placements are available for an additional charge.

Standard Ad Sizes and Rates

Ad Type
Price – you
Price – we
Full Page 7-3/8" 9-1/2" $550 $660
Two Columns 4-5/6" 9-1/2" $375 $455
Half Page Horiz. 7-3/8" 4-5/8" $315 $395
One Column 2-1/3" 9-1/2" $215 $265
2 Column x 1/4 4-5/6" 2-3/16" $120 $160
Half Column 2-1/3" 4-5/8" $120 $160
Quarter Column 2-1/3" 2-3/16" $75 $105

Full Page
7-3/8" w
9-1/2" d
4-5/6" w
9-1/2" d
2-1/3" w
9-1/2" d
Two column x 1/4
4-5/6" w
2-3/16" d
Half Page
7-3/8" w
4-5/8" d
2-1/3" w
4-5/8" d
Quarter Col
2-1/3" w
2-3/16" d


  • FREE COLOR for two-column, half-page and full-page ads
  • A charge of $75 will be made for color for other ad sizes.
  • Color ads are limited to certain pages in the publication.

Ad Submission

    PDF is the preferred format for ad submissions. Alternatively, for an additional fee we will set your ad for you.

  • All art must be delivered sized to fit the selected ad size.
  • Comps for color ads will help ensure accurate reproduction.
  • ll ads must be boxed; we will box unboxed ads.
  • We are not responsible for any errors in submitted artwork; corrections will be charged.

If you want us to typeset your ad:

  • Please provide us with your ad copy, your ad artwork, if any, and a sketch of the desired layout.
  • Copy should be delivered via email, as plain text.
  • Graphics should be submitted via email. TIFF, EPS or PDF formats are preferred.
  • We can scan your physical graphics or photos if needed. Please contact us for more information
  • All ad work will be emailed to advertiser for approval.

Advertising Content Policy

  • The San Diego Earth Times reserves the right to refuse any ads. Providers of products or services are solely responsible for providing services or products as advertised. Earth Media assumes no liability for improper or negligent business practices.
  • Credit for errors is limited to cost of the space in which the error occurs.
  • No allowance will be given for errors that do not materially affect the advertisement's value.

Terms and Conditions

The deadline for space
reservation is March 17, 2017

  • Please make checks payable to: Earth Media, Inc.
  • Full payment must accompany the reservation. No ad cancellations refunds will be issued after March 20, 2017.
  • All camera-ready art must be received by March 22, 2017.
  • The deadline for submission of art and edited copy to be set by Earth Media is March 11, 2017.
  • Art is accepted at the advertiser's risk and will be retained unless accompanied by a self addressed/stamped envelope for return.

Artwork may be emailed to: sdet17@sdearthtimes.com

The mailing address for artwork and payments is:

San Diego Earth Times
PO Box 99179
San Diego, CA 92169


    Please feel free to contact us at Earth Media with your questions, or if you would like a special quote:

Email: sdet17@sdearthtimes.com
Phone: (858) 272-7423

Ad Reservations

    Ad reservations may be placed on-line by using the San Diego EarthWorks Associate Registration System; see below. Or, send your ad reservation to: sdet16@sdearthtimes.com.

    San Diego EarthWorks will be handling Earth Times ad reservations via the registration system. Advertisers will be able to fill-out their ad reservation on the website.

     To use the system, you do need to have an email account that you use regularly. If you don't have or use email, please call the office at 858-272-7423.

Important Dates

  • March 17, 2017: Last day to place an ad reservation
  • March 22, 2017: Camera-ready art deadline
  • March 11, 2017: Deadline for ads to be created by Earth Media

Using the Registration System

    The first step in using the system is to register as an Associate. You will provide your basic contact information (name, address, email, etc.) and give yourself a login name and password. After registering, click the button that says "Earth Times 2016 Ad Reservation" on the home page to begin.

     Once you have registered, you can use your login name and password to login to your own account, review or change your reservation.

If you are a past EarthFair exhibitor or volunteer, use your existing account for your ad reservation. If you have forgotten your login name of password, you can retrieve them by entering your email address on the login page; they will be emailed to you. Alternatively, call the office at 858-272-7370, or send email to ef17exh@earthdayweb.org.

This registration system is secure; your account can only be accessed with your login name and password. And, as always, we will never provide your personal information to any other organization without your permission for any reason, ever, period.


 email: info17earthdayweb.org     Phone: (858) 272-7370
PO Box 9827 • San Diego, CA 92169