Exhibiting at EarthFair
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Exhibitor Registration for EarthFair 2010 is now CLOSED
The information below is provided for reference purposes only. Registration for EarthFair 2011 will begin in January, 2011.
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Present your message, cause, product or service to 70,000 interested San Diego residents
Is the EarthFair right for your group or organization? To be an exhibitor, you must have a message, cause, product or service that addresses the environment or our quality of life. The intent of the event is education: a visitor who visits your exhibit should come away knowing something that will inform their future actions, and further their commitment to a clean, healthy environment.
The following answers some basic questions that may help you decide whether being an exhibitor at EarthFair is right for you.
Where Does EarthFair Take Place?
EarthFair takes place in Balboa Park, and occupies almost the entire central mesa area (click here to see a sample map); there are only minor variations in layout from year to year. All of the exhibit areas are outside, adjacent to the historical Park buildings. Some exhibit spaces are on grass, others on asphalt parking lots or paved sidewalks.
Who Attends EarthFair?
The Balboa Park staff and San Diego Police estimate that between 50,000 and 60,000 individuals attend EarthFair in an average year. At EarthFair, you’ll see a broad cross-section of the county’s residents. The following is a demographic breakdown of EarthFair attendees in 2007, based on a survey of 1,108 participants:
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Age Range
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Home
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| 13-25 |
31%
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County of San Diego |
87.6 %
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| 26-40 |
36%
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Outside San Diego |
12.4 %
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| 41-55 |
21%
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USA outside California |
2.5 %
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| Over 55 |
9%
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Outside the USA |
2.0%
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In 2008, 45% of the attendees were attending EarthFair for the first time; 55% had been to prior events. A total of 38% had attended three or more prior EarthFairs. Homeowners represented 47% of the total attending, with the other 53% renting.
Who Can Participate?
All EarthFair exhibitors must have a cause, product or service that addresses our environment or quality of life.
The goal is that an EarthFair visitor who visits an exhibitor at the fair will learn some way that they can take action to create a clean, healthy, prosperous future. In cases where environmental issues are not the primary focus of an exhibitor's organization, the aspects of their organization that DO address the environment must be forefront in their presentation.
EarthFair exhibiting is open to all types of organizations: non-profit, for-profit, government departments and agencies, individuals, clubs, schools, churches, etc.
San Diego EarthWorks reserves the right to decline any exhibitor application for any reason whatsoever.
What are the Cost to Exhibit?
EarthFair exhibitor fees are graduated, to allow all types and sizes of organizations to participate – and still allow us to pay our bills. The cost of an exhibit space at EarthFair depends on the type and size of your organization, and the type of exhibit setup you want EarthWorks to provide (table, booth, etc.). Costs range from $159 – for a 10' x 10' space for a small non-profit – to $3,137 – for a 10' x 20' double-booth for a large corporation. Click here for exhibit configuration and pricing.
Can I Sell at EarthFair?
The EarthFair is NOT a flea market or street fair; sales are controlled. All items to be sold must be pre-approved by San Diego EarthWorks. Non-profit groups are free to sell for their own fund-raising purposes.
For-profit organizations may sell environmentally-relevant goods and services (e.g., products that have significant recycled content, or promote energy or water efficiency and conservation). The organization may keep the proceeds of the sales, less 10% of gross sales that will be donated to San Diego EarthWorks.
If I Decide to Exhibit, How Will the Day Go?
EarthFair exhibitor setup takes place from 8am - 9am. The fair formally starts at 10am. All exhibitors must remain from setup through the end of the fair at 5pm (there is no vehicular traffic through the park during the fair).
The fair ends promptly at 5pm, and breakdown and cleanup begins. Based on how quickly the crowds depart (and the police let cars into the park), you should be able to leave by about 6pm.
Will EarthFair Work for Me?
That largely depends on you. If you have an interesting display, a clear message, and active, engaging staff at your exhibit space, you may hardly have time to catch a bite to eat or take a bathroom break.
What EarthWorks is able to deliver is a well-organized venue, and typically between 50,000 - 60,000 attendees (a low of 40,000 – the year it rained – and last year a high of 75,000 – which was completely filled the park all day).
One can get some measure of exhibitor success from our repeat exhibitor statistics. At EarthFair 2004, 56% of the exhibitors returnd from the prior year; for 2003, the figure was 62%. Of the 2004 exhibitors, 44% exhibited in 2002, 2003 and 2004, and 30% have exhibited for the past 5 years or more.
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